Email Marketing Specialist on subscription · From $1,650/mo
Your list, treated like an asset. Not a megaphone.
A seasoned email specialist running lifecycle, broadcast, and deliverability. Klaviyo, HubSpot, ActiveCampaign, Customer.io, Mailchimp, whatever already owns your sends.
Top 0.1%
Of applicants accepted onto our team. Multi-stage screening, real lifecycle and deliverability problems as the audition, references called.
100%
Identity-verified and criminal-background-checked. Access scoped to what the work requires, logged, revocable.
Week 2
Is when your first lifecycle email goes live. Welcome, abandoned flow, post-purchase, win-back. Pick three.
If you have a list you’re not emailing consistently, or emails going out that aren’t doing much, this is what the first 30 days look like when someone skilled takes ownership of the channel.
Your 30-day timeline starts at your kickoff call. We’ll get that scheduled as soon as you’re ready.
A real schedule, not a sales deck.
Day 1
Kickoff + a list audit.
Your matched email specialist, your account manager, and you. Read-only access to your ESP, a walk-through of the last 30 days of sends. By end of day: a written audit covering open / click / unsubscribe trends and the deliverability gaps to fix this week.
Day 3
Lifecycle map + first template.
Welcome, post-purchase, win-back, and broadcast cadence mapped and documented. First broadcast template drafted in your voice and ready for your approval.
Day 10
First lifecycle live.
First broadcast sent. Deliverability monitored daily. A report in your inbox showing open / click / conversion against last month’s baseline, with the two changes that moved the numbers.
Day 30
Weekly cadence running.
One broadcast a week, lifecycle on autopilot, deliverability checked weekly. By month two, you have a channel that works without your attention. Sender reputation is up, list churn is down, and the dashboard is someone else’s job.
No contracts. Cancel anytime. Book a discovery call to get started.
The actual comparison
Not the $5/hr email VA tier. The in-house email lead tier.
A senior email specialist running your list, for what you’d spend on a junior in-house hire. Minus the recruiting, the tool training, and the year of getting deliverability right.
In-house email lead
$80-110k / yr
- ~10 weeks to hire
- Plus benefits, ESP, design support
- You set the cadence, brief every send
- Loses a quarter of lifecycle if they leave
OkayRelax email specialist
From $1,650 / mo
- Matched in 2 to 3 business days
- Account manager runs the account
- Cancel anytime, no setup fee
- Rematch fast if something’s off
Your account manager
A dedicated account manager. The person you actually call.
Every account has a dedicated account manager, separate from your email specialist. They run the kickoff, own the match, and are the person you reach if something needs to be rematched, escalated, or just sanity-checked. Every assignment has a quality bar. You aren’t the one chasing it.
Same person, every month. No round-robin queue. No swapping out the contact after onboarding. The match you meet on day one is the match running the work on day two hundred.
From clients
Real reviewers. Real names. Real dates.
“I have been working with my dedicated virtual assistant for two years. He works diligently to complete every assigned task before the due date.”
Brenda Thompson · OkayRelax client · September 2021
“It’s like having someone in the office who already knows how you like your tasks done. No wasting time describing each task to a new person each day.”
Vonnah Bagner · Operations client · Trustpilot, September 2024
The quickest path
Book a 20-minute intake.
Talk to a real person first. Bring your ESP, your list size, and where the program is leaking. You leave with a scope, a price, and the name of your match, or the honest answer that this isn’t a fit.
No sales pressure. We say if it’s not a fit.
Prefer to write it out
Send the details. One business day to reply.
Drop the basics. We come back inside one business day with a match and a scope.
Reply within one business day · Your details stay private · No sales pressure
Hand it off today.
Top 0.1% accepted. Matched within days. Your account manager is waiting.