Replay outreach

Two emails to no-shows. One email to live attendees. The split matters — they need different content.

Day 1 — Replay link (no-shows)

“You missed it but the replay’s here.” Single CTA — watch. Open rates run high, watch-rate hits 40-50 percent in the first 48 hours.

Day 4 — Highlights (no-shows who didn’t watch)

Three concrete takeaways the webinar delivered. Replay link still available. The no-show audience that watched the replay exits the sequence — only the still-haven’t-watched group sees this.

Day 1 — Thank you (live attendees)

“Thanks for showing up.” Resources mentioned in the webinar. One CTA — usually a meeting booking or trial signup. Live attendees convert to next-step at 3-5x the no-show rate, so the email writes to that audience differently.