Pre-webinar push

Two weeks out — Save the date

Sent to the audience subset most likely to find this topic relevant. One CTA — register. The two-weeks-out window catches calendars before they’re full and gives the registration enough lead time to settle into the recipient’s schedule.

One week out — Build curiosity

One concrete teaser from the webinar content — a stat, a finding, a counterintuitive claim. Reinforces that the webinar will deliver value. Half the registrations in our average flow happen in this week.

Three days out — Last call

Most aggressive registration push. Different angle than the previous emails — “we’re closing registration in 72 hours” only if you genuinely cap it. If you don’t cap, lead with the same teaser as before with a fresh subject line.