The flow

Three phases. Pre-webinar registration push. Reminder cadence the week of. Replay outreach for the 60 to 70 percent of registrants who don’t attend live. The whole sequence runs roughly 14 days.

Why webinar flows fail

The standard registration follow-up looks like this: registration confirmation, one reminder, one replay link, done. Half your registered audience never receives a meaningful prompt to attend, and your replay outreach assumes a “watch the replay” CTA is enough on its own.

What this flow does

Increases the live attendance rate from a typical 35-45 percent to 55-65 percent. Increases replay-watch rate from a typical 20 percent to 40-50 percent. Treats live attendees and replay viewers differently in the post-webinar nurture.