What it measures

The flow tracks five metrics the sales team and ops team both look at weekly. We surface them as a single dashboard, not five separate reports.

The five

Booked-call rate. Form-fill to call-booked, by week. Target: 18 to 24 percent. Below 12 percent means the email content is wrong, not the cadence.

Time to booking. Median days from form to call. We aim for under 10. Past 14 days, conversion to closed-won drops sharply.

Reply rate. Any human reply to any email in the sequence. Replied leads close at roughly 4x the unreplied baseline.

Unsubscribe rate. Should stay under 1.5 percent across the full sequence. Higher means the cadence is hot or the content isn’t the audience’s level.

Sales-accepted rate. What percentage of booked calls the AE classifies as a real opportunity. Target: 75 percent or higher. Below 60 percent means form-fills are noisy.