How to adapt this for your team

This flow ships as a starting point, not a finished product. Below are the three things you’ll change before going live with your specific audience.

Pacing

If your sales cycle is shorter than 30 days, compress days 14, 18, and 21 into 7, 10, 14. If your cycle is over 60 days, stretch them to 21, 28, 35. Cadence matters less than match-to-cycle.

Voice

The day-0 and day-14 emails should sound like the AE. Have them write the first draft. The customer-story and primer emails can sound more like marketing — they often work better that way.

Branching

Recipients who book a call exit the sequence. Recipients who reply with a clear “not interested” exit. Recipients who click into pricing skip ahead to day 18 — they’re further down the funnel than the cadence is treating them.