Re-engagement – win-back, feedback form, unsubscribe gate.
A list-hygiene flow for contacts who haven’t opened or clicked anything in 60 days. Three respectful win-back attempts, then an explicit ask: stay or go. The unsubscribe gate is the point – it cleans the list intentionally.
The flow
Triggered when a contact crosses the 60-day no-engagement threshold. Each step gives the contact a clear off-ramp so the engaged subscribers self-select back in.
Last engagement > 60 days, on the active list
Daily check across the active list. Contacts past the threshold enter the flow, get tagged re-engage-pending.
Email 1 – “still want to hear from us”
Short, honest, one CTA: stay subscribed. Click sets engagement window forward, exits the flow with the warm tag.
Did the contact click “yes, keep me”?
If clicked, exits the flow as engaged. If not, continues to email 2.
Tag re-engaged, return to active list
Engagement window reset, contact returns to standard sending. Feedback form skipped.
Email 2 – feedback form, optional
Two-question Typeform: what would make this useful, or hit unsubscribe. Honest framing, no guilt.
Email 3 – the explicit ask
Plain text. “We will stop emailing if you do not click here in the next seven days.” Final off-ramp before sunset.
Did the contact click “keep me on the list”?
Final check before sunset.
Tag re-engaged, return to active list
Engagement window reset. Contact stays on the list with a fresh signal.
Sunset – move to cold-archive
Suppressed from regular sends. Held for one quarter then deleted unless the contact returns through another entry point.
Cleans the list without asking permission, by giving people a clear off-ramp.
The problem this solves
Sending to a 60-day-quiet list tanks domain reputation, hurts deliverability for the engaged subscribers, and inflates the platform bill. The flow trades a small re-opt-in window for a much cleaner list.
The behavior change
Engaged subscribers click once and stay. Quiet contacts get a respectful path out. Sender reputation recovers within 30 days because every send goes to a list that wants the email.
Where it plugs in
Lives in the ESP, with a Typeform-collected feedback step on the second touch. Sunset segment held for a quarter so support can pull a record back if the customer reaches out.
Numbers we’d expect to see.
- Email 3 plain-text ask drives the largest single-step re-engagement; reply rate is the bonus.
- Sunset volume usually equals the platform billing tier savings within a month.
- Feedback form responses give marketing real direction for the next quarter.
- Cold-archive holds for 90 days so support can rescue records on request.
Numbers are illustrative ranges from comparable builds. Actual lift depends on your list, baseline metrics, and the surrounding lifecycle.